A Happy Little Brand Resurrection
The pairing of Ross’ unbelievable painting skills and soft-spoken, positive demeanor in “The Joy of Painting” is something that you just don’t see anymore. I found myself streaming the show before work, mainly for the calming effect of listening to Bob paint. And I wasn’t alone, which is kind of the best part: the Internet displayed an encouraging ability to rally behind something upbeat and get people talking about it. The hashtags #KEEPBOB and #ThankYouBob were trending worldwide on Twitter during the last few episodes.
Media outlets from CNN to the LA Times have taken note of this phenomenon. Luckily for us, it appears as though it isn’t over just yet. Although the last episode aired Friday evening, the stream has been replaced with a countdown ending at 6PM EST, revealing what is next for the stream – a stream that now has over 430K subscribers. Will Twitch have a constant “Joy of Painting” stream? Is Bob Ross secretly alive and ready to make the biggest brand comeback ever, painting happy little clouds into our fast-paced lives? Tune in tonight at http://www.twitch.tv/bobross to find out! I know I’ll be watching.
~ Samantha Banner, Bob Ross Fan & Jr. Copywriter, The S3 Agency