About The S3 Agency


Brand Elevators Since 2001

The S3 Agency is the fastest-growing, woman-owned, omni-channel marketing agency in New Jersey. Our proprietary Brand Elevation™ process energizes new brands and revitalizes legacies. Our team of fearlessly creative thinkers turns big ideas into expertly executed campaigns. And our experience across some of the most demanding industries – automotive, CPG, hospitality – ensures the latest key insights are at our fingertips.


What we will actually do for your brand depends on your unique challenges and business goals. But we’re guessing it will be one or more (or all) of our omni-channel capabilities, such as:

  • Advertising
  • Authority Marketing
  • Collateral Design
  • Content Creation
  • Digital Marketing & CRM
  • Events & Promotions
  • Influencer Programs
  • In-store Promotions
  • Logo & Corporate Identity Development
  • Media Strategy, Planning & Buying
  • Performance Marketing
  • Product Launches
  • Public Relations
  • Social Media
  • Video & Motion Graphics
  • Website Design & Development

S3’s DNA is rooted in our founding members and reflected in our talented staff. There’s an S3er who:

They say creative problem solving is like “real life Whack-a-Mole” – which is good for Denise, who is unbeatable at the actual carnival game of the same name. Of course, there are only so many moles to be whacked, so she derives inspiration by filling her non-working hours with other things like running, scuba diving, crossword puzzles, and traveling pretty much anywhere.


Currently participating in the Entrepreneurial Masters Program at MIT, Denise is obsessed with learning, a culture she fosters at The S3 Agency. Charity is another key agency value that Denise spearheads on a daily basis. S3 is proud to have donated over $1 million in services to worthy causes over the past 10 years, and Denise is in awe of the meaningful differences her talented team has made.


“Balls, Budget, or Both?” That’s a question Denise can frequently be heard asking – because she firmly believes that if a communications campaign doesn’t meet at least one of these two criteria, it is doomed to failure. With over 1,000 awards in hand, ranging from “Best in Show” creative trophies to business acumen honors such as “Top 40 Under 40” and “50 Best Women in Business,” she just may be on to something.


To see Denise in action, catch her on MSNBC Your Business, where she regularly appears to talk all things advertising, public relations, and social media.

For as long as he can remember, Adam has had a love/hate relationship with advertising. When it’s great, it’s a beautiful combination of art and commerce that sells, entertains, informs and, lately, even listens. Great advertising is easy to love. On the flip side, when it’s bad, it’s a waste of money, time and energy. And he hates it.


His first taste of the business came during college, interning with lunatics who loved a big idea more than they loved life’s simple pleasures. Like sleep. He got so hooked on advertising that he would commute from his “day” school, Rutgers, to night classes at The School of Visual Arts. After graduating, his career traced a nice straight line from Jr. Copywriter to Creative Director to a co-founder of The S3 Agency.


Outside of the agency business, he’s an accomplished artistic dabbler and former chicken farmer. He has been a member of the Boonton Board of Education since 2006, got inducted into the NJ Advertising Hall of Fame in 2011 and was inexplicably named Boonton Citizen of the Year in 2012.


S3 stands for a System of Threes (after all, good things come in threes). Three is the smallest number that can be used to form a pattern, and that’s probably why human brains are so receptive to things in groups of three. Communications that come in threes tend to be more understandable, enjoyable and memorable.


The S3 Agency uses advertising, public relations and social media to elevate our clients’ brands. (Imagine if we also offered telemarketing. So wrong.)


But it’s not all about us; it’s about you, too. You count to three before you jump. You give three cheers. You knock three times. You cherish life, liberty and the pursuit of happiness. You tell the truth, the whole truth and nothing but the truth. You’ve heard a few stories about a priest, a rabbi and a minister.


A System of Threes. It’s how people like to hear things, experience things and express things. Simply. Powerfully. Memorably. It’s how The S3 Agency got started, it’s how we operate and it’s how we’d like to work with you. On your mark. Get set. Go!

Core Values

Not every brand wants or needs to be a leader. For those that do – whether they’re already on top or they’re looking for help to get there – The S3 Agency offers a proven approach to Brand Elevation.

Get It

We listen. We are strategic and smart. We inspire confidence in clients and each other.

Get it done right

We care. We work efficiently and accurately. There are no hot potatoes – we are all accountable.

Have Fun Getting It Done

We work together. We support each other and take a positive approach – and we keep our sense of humor.