Ad Fakeover: The Dillionaire
Sure, you’ve heard of run-of-area advertising takeovers. But have you seen The Dillionaire – a new Ad Fakeover for PBS? Feast your eyes on this baby:
This actual ad for a fake tv program is running in print, on line, even in subway stations…pointing out that many television watches will basically believe anything these days, and suggesting that maybe they need a little quality programming to up their TV IQ. Where to find said shows? Why, PBS of course.
It’s attention getting, but will it convert anyone? Those who find this funny are likely already watching more PBS and fewer reality series… Hope it works.