The S3 Agency Launches “Hope” Campaign for RMANJ

Campaign Connects RMANJ’s High IVF Delivery Rate to Patients’ Hopes The S3 Agency, the award-winning tradigital agency headquartered in Boonton, NJ, has launched a new advertising campaign for RMANJ (Reproductive Medicine Associates of New Jersey). Entitled “Hope,” this integrated campaign brings awareness of RMANJ’s stellar...

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Samsung Ad Inspires Greatness

Red Bull may give you wings, but Samsung can help an ostrich fly. At least virtually, thanks to their virtual reality gear. The Korean brand's new ad is my favorite current commercial, and I'm not alone: in the six weeks that the spot has been running, it...

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Colgate Gets Steamy with Latest Campaign

Toothpaste. Inherently, it's about as unromantic as a product can get. Well, Colgate is literally turning on the steam in a new in-hotel campaign designed to increase water conservation awareness. The brand has actively been championing water conservation messaging for years. Now, Colgate will reach guests staying...

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Fake news or brand building opportunity?

The New York Times has come under fire from the current POTUS, who has issued claims of "fake news" in conjunction with one of the world's most respected institutions of journalism. How has NYT taken it? Not lying down. Rather, they are seizing upon these cries...

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NFL AD SCORES. AND EVERYONE WINS.

The Kiss Cam. It's a feel-good part of many American sports games, where cameras for the in-stadium screen search the crowd and land on various couples. When the couples kiss, the crowd goes wild. The thing is, those couples tend to be very "safe" -- heterosexual,...

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