BAHLSEN AWARDS NORTH AMERICAN PUBLIC RELATIONS AND SOCIAL MEDIA DUTIES TO THE S3 AGENCY
Bahlsen, creators of fine European cookies since 1889, has tapped The S3 Agency to help increase brand awareness in North America. The S3 Agency will be handling complete public relations and social media duties for the German confection brand that this year is celebrating its 125th anniversary.
“S3 has a strong track record for increasing modern engagement and awareness for heritage brands in the food and beverage industry,” said Federico Meade, President, Bahlsen North America.
We were impressed with what the agency has done with other high-quality, internationally rooted brands – and we believe that expertise will help us properly connect our everyday indulgences with today’s consumer in the US and Canada.
“Bahlsen cookies have been a tradition in my family for generations,” said Denise Blasevick, CEO of The S3 Agency, “so having the chance to bring my personal passion for this exquisite, high-quality brand into the agency is truly a delight. Brainstorming sessions have never been so delicious!