Playful Type, Paper & Print: Beautiful Brand Building
Clients and creative agencies are in a unique position to benefit from the merge of traditional media and technology. When explored and used together, the message can be quite impactful.
There is little more enjoyable to a graphic designer than an interactive printed piece – especially if it’s covered in beautiful typography. Neenah Paper offered the job of creating something special for its customers to Willoughby Design of Kansas City. Highlighting Neenah’s CLASSIC brands, each spread provides a unique showcase by a contemporary designer, connecting traditional and digital type. The end result: an amazing example of functionality and design that keeps the reader engaged from beginning to end. And then over and over, gathering more details with each perusal – and putting the paper brand top of mind to its potential customers.
Love this and hope there’s plenty more to come!