The S3 Agency Blog

Is this ad the best use of data ever?

Data. It's been THE big word in the advertising industry for longer than many creative professionals care to discuss – to the point where, sometimes, brands are suffering at the hands of click-driven executions vs. emotionally compelling creative campaigns. Unfortunately, that's anything but magical –...

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All Hail the Return of Creativity!

Creativity Is Back, Baby. If you're in the advertising business, you've been hearing about the comeback of the "big idea." Yes, creativity is back! Why? Because in recent years, marketers have been data-obsessed – and understandably so. Never before have ad agencies been able to get...

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How Bold Is Your Brand?

I'm not talking Nike bold here. That's off-the-charts bold. My question to you is: do you really want your brand to stand out? Or do you just want to increase your share a little? These are very different objectives. Brands that just want to do a...

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Thought Leadership Begins with T…

Fancy Some Thought Leadership in your Cuppa? Tetley, the beloved British tea brand that's been a household staple since before the Queen Mum took the throne, continues to stay current with authentic thought leadership that appeals to today's tea drinker. Their recent Royal Wedding campaign across...

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