CENTURY 21 TAKES ON THE HAUNTED HOUSE
Think your house doesn’t have a ghost of a chance to sell? Think again. According to Century 21’s Halloween-themed and -timed #SlightlyHaunted YouTube campaign, these real estate experts can sell any house…even if it’s got some permanent residents. Of the five videos, the “Playroom” one is by far the creepiest. It’s got a genuine horror movie vibe and may just haunt your dreams:
Each video shows an area of the home…which happens to have some supernatural activity. Then up comes the sell, in corporate colors: black screen with gold letters, featuring real-estate-style selling attributes with a twist: “New colonial. Huge playroom. Slightly haunted.” The clincher? “Yeah, we could sell it.”
Century 21 has been making some social media news lately, really connecting with younger buyers in more fun ways. This campaign continues along that trajectory. Well done.
~ @AdvertGirl (CEO at The S3 Agency)