Coke’s Marketing Gets Ice Cold
Just in time for summer, Coca-Cola has launched new packaging in Colombia: offbeat bottles made entirely of ice. A red Coke label band allows you to hold on to the bottle without getting frostbite – then the band doubles as a bracelet, should you wish to bear the Coca-Cola brand badge after your bottle melts. It’s an innovative, eco-friendly and potentially unsanitary way to make “ice cold Coca-Cola” even colder.
~ Meredith Aman, Account Supervisor, The S3 Agency