I know it’s meant in a light-hearted way. I know that McDonald’s does not literally mean to equate an Olympic gold medal with a Chicken McNugget.

Except, well, in their new Olympic commercial, they do. 

Olympic gold medal. Chicken McNugget. Here it is:

I can feel my brain pushing against the inside of my skull. This spot makes my head want to explode.

Chicken McNugget. Olympic gold medal.

Still, I suppose there is some precedent…such as this 1948 commercial featuring an Olympic athlete for Camel cigarettes…

~ Adam Schnitzler, CCO, The S3 Agency 

Adam Schnitzler
Adam schnitzler

Chief Creative Officer & Founding Partner @ The S3 Agency

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