DOES THIS MCDONALD’S AD BITE?
I know it’s meant in a light-hearted way. I know that McDonald’s does not literally mean to equate an Olympic gold medal with a Chicken McNugget.
Except, well, in their new Olympic commercial, they do.
Olympic gold medal. Chicken McNugget. Here it is:
I can feel my brain pushing against the inside of my skull. This spot makes my head want to explode.
Chicken McNugget. Olympic gold medal.
Still, I suppose there is some precedent…such as this 1948 commercial featuring an Olympic athlete for Camel cigarettes…
~ Adam Schnitzler, CCO, The S3 Agency