Do what, exactly? Does working out at a luxury gym instill some kind of new-found confidence and lead to adventures with sexy, good looking people? That’s what the new Equinox Gym digital and print advertising campaign implies. The campaign also touches on the actual product, fitness, with an exceptionally sculpted man in a bath off ice – apparently recovering from an intense work out. And I’m not really sure what the two guys peeking out of the Mercedes trunk is implying. It does get your attention, though, which may be a goal of those seeking corporeal perfection. Luxury workout anyone?

~ Meredith Aman, Account Supervisor, The S3 Agency

Team S3
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