Create an engaging backdrop to showcase your brand and offer sampling opportunities when possible. Nothing beats being able to let consumers or media try out your latest and greatest products. Make sure to always highlight key messages throughout the entire experience!
Eight O’Clock Coffee was looking for summer opportunities to communicate to the home brew market that its Dark Italian Espresso blend is perfect for homemade iced coffee.
Understanding that Eight O’Clock Coffee needed a quick splash with target consumers and sampling opportunities, The S3 Agency introduced the brand to hundreds of bloggers and social media influencers in a single, summer-focused experience. From signature recipes and brand messaging developed for the event to branded napkins and takeaway recipe cards, the true essence of Eight O’Clock Coffee was experienced and taken away by our influential attendees.
At the event, S3 representatives met with leading influencers, facilitated iced coffee sampling, reinforced brand messaging and discussed future partnership opportunities. As follow-up, The S3 Agency personally contacted each attendee and redistributed recipes tasted at the event. Ongoing outreach via social channels, reader giveaways and additional integration opportunities continue to put the brand in the spotlight. These key influencers are bringing Eight O’Clock Coffee awareness to millions of new consumers.
Know your audience on social channels and program meaningful activations that they’ll engage with.
Iced coffee is the perfect summer beverage – and you don’t need to pay a fancy (or non-fancy) coffee house to make it. To build BIY (brew-it-yourself) buzz for Eight O’Clock Coffee during the warmer months, The S3 Agency inserted the brand’s Dark Italian Espresso blend – perfect for iced coffee – into the online conversation within the brand’s key demographic.
The S3 Agency developed and executed a strategically focused social promotion, “The Chill in Italy” sweepstakes, that provide entrants with at-home iced coffee recipes to try – featuring Eight O’Clock Coffee. One grand prize winner received a trip for two to Italy! Public relations efforts supported this program, driving awareness of the brand’s Dark Italian Roast blend.
S3 produced a compelling call-to-action and scroll-stopping graphics for social media, which garnered about 150,000 entries from consumers worldwide, 2 million consumer impressions and brand-elevating awareness of Eight O’Clock Coffee as the go-to brew-at-home iced coffee.
Look for a calendar trigger as a jump-off point to tell your story and insert yourself into the conversation.
Heading into Summer 2016 and always on the lookout for a proactive and cost-effective opportunity to keep the Tetley brand top of mind, The S3 Agency chose “National Iced Tea Day” as a trigger point to activate.
As a way to highlight Tetley’s iced beverage offering for the warmer months, The S3 Agency crafted three custom iced tea recipes with appeal to diverse palates. Complete with visual recipe cards including images for appetite appeal, the recipes were utilized across the brand’s social media channels and seeded to the media to achieve maximum impact and visibility.
Tetley’s National Iced Tea Day recipes were extremely timely and well-received by the media and tea community. Featured in top influential publications, the initiative campaign generated over 3.5 million media impressions to date.
Newsworthiness is key. Whether it’s timely or just plain quirky, figure out what’s unique to your brand and relevant to your audience.
With more than 175 years experience in brewing the perfect cuppa, British brand Tetley looked to The S3 Agency to help solidify its place as the leading authority on all things tea. S3 responded by reinserting the brand into the media spotlight in a fun and unique way.
During our research phase, The S3 Agency discovered an interesting factoid within Tetley’s global team: Sebastian Michaelis, Tetley’s Master Tea Blender, has a job like no other…he’s a tea sommelier. The S3 Agency jumped on the unique nature of Sebastian’s job and implemented a PR plan to showcase his expertise – telegraphing his authority onto that of the Tetley brand. The S3 Agency executed a campaign that included a satellite media tour, desk-side tea tastings with top outlets such as NPR and Fast Company, and one-on-one “cuppas” with both local and food industry media to solidify the brand at the top of the “tea chain.”
As a result of an aggressive media outreach campaign that resulted in interviews with key influential industry outlets, Tetley’s Tea Sommelier program has generated over 2.6 million media impressions to date.
The S3 Agency is the “boutique-on-purpose” agency that drives massive results for leading brands like BMW North America, Tetley Tea, Eight O’Clock Coffee and Wyndham with a combination of PR, advertising and social media.
If you’d like to hear more about how we can put our award-winning, results-producing public relations team to work for your brand, please fill out our form. Or give us a call at 973-257-5533.