Guinness: Not So Brilliant
If I weren’t in advertising, there is no way I would have made it through this pretentious, pointless, brand-that-believes-its-own-hype-to-a-fault new ad / video for Guinness:
This, on the other hand, is brilliant:
Which one do you think people will remember in 10 years (or even 10 minutes)? Guinness, go back to making everyone say “brilliant” about you – and leave the Cloud for the computer geeks, please.