Pardon this rant, but I’ve had it with people who tweet each other day-long conversations that should be held in person, on the phone, via email, in text form, or in any other personally targeted communication medium. Sure, I could just unfollow them to stop their Twitter-texts from populating my Tweet stream, but they have other content that interests me – which is why I followed them in the first place.

So for those wondering if something is Tweet-worthy or better relegated to iPhone message banter, here’s the Tweet-worthy rule of thumb: if it’s something you only wish to discuss with one other person – something nobody else can get value from – it’s not Tweet-worthy. That Tweet is just 140 characters of annoyance.

Test Your Tweet-worthiness:

  1. You are running 15 minutes late to meet your friend. [Nobody cares. DM your friend.]
  2. You discovered a new restaurant. [Someone might care. Twitter-worthy.]
  3. You blogged about a new trend. [Groups of people might care. Twitter-worthy.]
  4. You are complaining about a customer. [Nobody cares, except your customer who might see this. If you must tell someone, don’t do it in writing.]
  5. You were given the shaft by a rental car company. [The company and others who buy from it may care. Talk to the company first. If no response, Twitter-worthy.]
  6. You were given outstanding service by an airline company. [People should care about good reviews. Twitter-worthy.]
  7. You are thirsty. [OK, even you don’t care about this one. Get some water.]

In short: unless at least two other people can potentially be interested in your Tweet, don’t waste anybody’s time typing it. 

~ Denise Blasevick, CEO & @AdvertGirl, The S3 Agency

Denise Blasevick
Denise Blasevick

CEO @The S3 Agency

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