KIA: HAMSTARS GO RED CARPET
When the Hamstars first came on the scene with the KIA SOUL, they were the coolest rodents to ever grace any glowing rectangle. This flawless execution of a brilliant idea is worth a watch anytime:
Then, as is the way of the world, they bought their own hype – and successive spots simply couldn’t compare.
Now, Kia has decided to revisit their product – and their expression thereof. The new commercial takes the modernized sleek-appeal of the updated SOUL and infuses it into the soul of its spokesrodents. Transformed from all-too-bloated puffballs into couture-styled hamsters-in-black, their new image reflects the updated styling of the SOUL – which is their soul. And just like that, once again the hamsters are Hamstars. Nice job recapturing your “you,” Kia.