Let’s get honest about this poopy ad…

Quilted Northern Toilet Paper’s TV campaign uses talking heads speaking into a shaky camera to discuss “what really happens in the bathroom.” Apparently, it’s time for some serious talk about “clean.”


The :15 version: 

The :30 second version: 

In the :30, the spot gets aggressive, saying we need to “stop all the cutesy stuff.” (An apparent slap at the competitive commercials featuring animated bears with toilet paper stuck to their rear ends.)

The comments other viewers have left are extremely funny, and say things everyone is thinking but which I am not going to write here. What I will write is that I do sincerely hope that no one gets really honest about what really happens in the bathroom anytime soon. It’s the bathroom. The door shuts for a reason. 

~ Adam Schnitzler, CCO & Partner, The S3 Agency

Adam Schnitzler
Adam schnitzler

Chief Creative Officer & Founding Partner @ The S3 Agency

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