New National Kitchen & Bath Association (NKBA) TV Ads Promote Importance of Using Certified Professionals
NKBA’s “Details” Campaign Is Running on HGTV and DIY Networks
BOONTON, N.J. (December 18, 2017) – The S3 Agency, an award-winning creative agency in Boonton, NJ, has launched a new TV commercial campaign for the National Kitchen & Bath Association (NKBA). Entitled “Details,” these commercials focus on the importance of using NKBA-certified professionals to create kitchen and bath spaces that will be designed and executed properly in every aspect. The two :15-second spots, which began airing this month on the DIY and HGTV networks, are intended to help increase awareness of the NKBA among home-improvement-focused consumers. By running back to back following a “DIY Download” one-minute tips segment about a home improvement project, the NKBA will benefit from a 90-second branding opportunity.
One spot opens on a woman getting ready to escape from the day’s stress as she gets into a bath. A dripping faucet suddenly jars her back to reality – the reality that her bathroom does not live up to her oasis expectations. In another spot, a woman is taking a coffee break as she looks with satisfaction upon the meal she just made. Then an improperly installed cabinet door creaks open, destroying her moment of bliss. Both commercials point viewers to www.NKBA.org as their source of certified designers and remodelers who know how to turn their home improvement dreams to reality.
“The NKBA is the place individuals can find inspiration and qualified professionals to work with them as they remodel their kitchens or baths,” said Bill Darcy, NKBA’s CEO. “It’s also where the pros in all related disciplines can find one another, whether a designer needs a contractor, a contractor needs a dealer, a dealer needs a remodeler, or a remodeler needs a designer.” He added, “Projects can look easy when they’re boiled down to a 30-minute TV show. But when the consumer gets into it and discovers the complexities of fine design and installation, they often realize they’ve taken on more than they can handle, and that a pro will ultimately save money, time and aggravation.”
“The DIY community is very empowered to take matters into their own hands, so when they decide to turn an undertaking over to someone else – an undertaking like designing and constructing a beautiful kitchen or bathroom – they want to make the right choice,” says Denise Blasevick, CEO, The S3 Agency. “NKBA certification provides the confidence that consumers are making a smart choice.”
The campaign is expected to air through Spring 2018. For more information about the NKBA, NKBA certification, and where to find NKBA-certified professionals, visit NKBA.org. For more information about The S3 Agency, visit theS3agency.com.
ABOUT THE S3 AGENCY
The S3 Agency in Boonton, NJ is a tradigital advertising agency specializing in advertising, public relations, and social media — for clients such as BMW of North America, Tetley Tea, and NKBA (National Kitchen & Bath Association). Founded in 2001 by New Jersey Advertising Hall of Fame inductees Denise Blasevick and Adam Schnitzler, The S3 Agency is a WBENC-certified woman-owned business, helping clients meet diversity commitments as they satisfy communications goals. For more information about The S3 Agency, please visit theS3agency.com or call 973-257-5533.
ABOUT THE NATIONAL KITCHEN & BATH ASSOCIATION AND THE KITCHEN & BATH INDUSTRY SHOW
The National Kitchen & Bath Association (NKBA) is the not-for-profit trade association that owns the Kitchen & Bath Industry Show® (KBIS), as part of Design & Construction Week ® (DCW). With nearly 14,000 member companies representing tens of thousands of members in all segments of the kitchen and bath industry, the NKBA has educated and led the industry since the association’s founding in 1963. The NKBA envisions a world where everyone enjoys safe, beautiful and functional kitchen and bath spaces. The mission of the NKBA is to inspire, lead and empower the kitchen and bath industry through the creations of certifications, marketplaces and networks. For more information, visit www.NKBA.org or call 1-800-THE-NKBA (843-6522). KBIS® and NKBA® are registered trademarks of the National Kitchen & Bath Association.