Periscope: Best Thing I’ve Seen on the Internet Today
What Brands Can Learn from Periscope Pioneers about Connecting to Consumers in the Moment
People use the internet for anything and everything. Working in advertising, this is not news. Today I had the pleasure of witnessing people using the net for good – on Periscope!
Periscope is still a pretty new app, one brands and people are still figuring out. It seems like a lot of parties are using the app to provide behind-the-scenes glimpses into events, which is all good. Sadly, I would have to be really interested in the brand, celebrity, or event to sit down and tune in.
Today I had a change of heart. Apparently you can follow people on Periscope to join them in guided meditation, which I think is fantastic. While there are plenty of guided meditation videos on YouTube, there is something about joining someone live to meditate that I find magical. I enjoy meditating when it is offered at the end of my favorite hot yoga class, but it’s not something I often do on my own. Thanks to Twitter’s live-action app, now I can be notified when others are meditating – and I can tune in to join in. That’s wonderful.
I’ve been checking out Anita Wing, a 25-year-old Canadian who is currently volunteering in Greece. Anita started Global Meditation Scope, which was the first international meditation movement on Periscope in December. Using a platform like this to promote well being and create a space for people to take a break and connect with themselves is a refreshing take on social media as a whole.
If brands want to elevate their Periscope activity, take a cue from Ms. Wing and make the experience meaningful in the moment.