Ron Burgundy: The Man. The Legend. The PR Buzz.
Though fans of the 2004 Will Ferrell comedy “Anchorman: The Legend of Ron Burgundy” won’t need much prodding to see the film’s sequel – “Anchorman 2: The Legend Continues” due out in December – the movie’s public relations team is helping build buzz anyway with a fun tactic. They recently announced that Burgundy, the film’s fictional title character, will be releasing a book billed to be “the greatest autobiography every written.” The book will be entitled Let Me Off at the Top! My Classy Life and Other Musings.
The book will be released to coincide with the busy holiday shopping season in the weeks before the film hits theaters. So now your question “What holiday gift should I buy for the Ron Burgundy fan in my life?” has been answered.
As PR tactics go, this is a winner. While doing PR for a book launch is to be expected, using a book as PR for a movie is an entertaining and innovative idea.
~ @Ali Gogarty, Account Supervisor, The S3 Agency