Sink Your Teeth Into These…Pencils

As a little girl in grade school, I always had the bad habit of chewing my pencils…and they didn’t even taste good. Now kids living in Sao Paula can get a tasty reward for their pencil chewing efforts! AGE Isobar, an advertising agency specializing in digital creative work, created 5,000 “chewable pencils” and distributed them in schools in Sao Paulo…just in time for the Brazilian school system’s exam season in May and June. Sounds like a teacher’s nightmare – which makes it even more of a student’s dream. Either way, it’s a creative idea you can really sink your teeth into. ~ Lori Faigin, @lorz416 & Account Supervisor, The S3 Agency

Full article here.

Team S3
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