cpg Archives » The S3 Agency

How Bold Is Your Brand?

I'm not talking Nike bold here. That's off-the-charts bold. My question to you is: do you really want your brand to stand out? Or do you just want to increase your share a little? These are very different objectives. Brands that just want to do a...

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Bernas: The Rice of Life

Will people want to watch your brand's ads 5 years from now? Chinese New Year is almost upon us. And each year, it makes me think of this commercial released back in 2012 for Bernas. Titled "Family Reunion Dinner," the spot for the national rice supplier...

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Now that’s some good looking pasta!

I like good design. I also like pasta. When shopping at my local market I usually grab for one of the many “blue boxes” that seem to be the norm for most pasta packaging. It’s just semolina flour, egg, salt and water. Right?  I’m not picky....

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All pumpkin, everything?

There is not a person on this planet who looks forward to fall and loves pumpkin flavored things more than me. Luckily, it’s almost October and Pumpkin Spice everything is picking up right where we left it. Pumpkin Spice Lattes. Pumpkin Butter. Pumpkin Beer. It...

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Worst. Tagline. Ever. Part 2.

On the heels of last week’s T-Mobile “Un-Carrier” rip off of 7-Up’s classic “Uncola” campaign comes this one from Goya:Come on, Goya! As a NJ-based ad agency, we’ve long admired your work (and wished we were doing it). Goya, Oh Boya! That was memorable and...

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Dueling pitchmen.

Mustafa, Crews Prove More Isn’t Always Better.One of the decade’s most cherished ad figures, Isaiah Mustafa’s Old Spice persona with the penchant for making ladies swoon, is coming back. Mustafa has reprised the role as the smooth-talking sweet-smelling pitchman – and joining him is the...

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The First Brand Impression Rarely Changes

I spent this weekend marathoning HBO’s Silicon Valley and reading my first Seth Godin, so excuse me for being insufferably smug. In Godin’s All Marketers Are Liars, he takes the time to highlight the importance of consistency throughout branding efforts, because marketers – despite their...

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Look! It’s a Lesbian Eating Yogurt!

June was National Pride Month (yay!), and throughout the month I’ve noticed a ton of news stories popping up about LBGT in advertising. Recently, brands including Chobani, Tylenol, and Airbnb have debuted ads focusing around LBGT relationships – ads which were done beautifully. They each...

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