healthy living Archives » The S3 Agency

How Bold Is Your Brand?

I'm not talking Nike bold here. That's off-the-charts bold. My question to you is: do you really want your brand to stand out? Or do you just want to increase your share a little? These are very different objectives. Brands that just want to do a...

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LaCroix: From Mom Drink to Millennial Obsession

Seemingly out of nowhere, a fizzy beverage called La Croix started popping up all over the place this year, becoming the next Millennial obsession. I first started noticing the brand name through social media by both friends and popular media outlets. Then, when a can showed...

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Guilt in Advertising

Sex. Truth. Smoke and Mirrors. Entertainment. Celebrities. Cats. But does overt guilt work in advertising? Especially to moms, the queens of guilt inducing? I ask this question after my most recent trip to the grocery store. That's where I was stopped in my tracks – enough...

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Brands We Love: SpikedSeltzer

Health Conscious Booze Is All That Is Right In The World Summer is officially here, which means many of us will be spending our weekends outdoors and at the shore. I'm a big fan of basking in the sun with a cold beer, but after a long winter...

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In Defense of Social Media: Facebook vs. Fakebook

Is Facebook helping us live better lives? I hear a lot of criticism surrounding social media networks — especially Facebook. Often called "Fakebook," there is a common perception that people are staging moments in order to be able to post about the amazing lives they are...

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Creativity for Miles

It has been one month since the New Year. And like many others, I personally struggle with resolutions focused on self improvement. Life goes by too fast, work can be too hard, the days aren’t long enough, etc. One can easily become derailed from well-meaning...

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Is Your Tagline Marketing Gold?

Taglines. Those (hopefully) memorable, little phrases that follow a brand name or logo in their ads, on their websites, and even on their products can be quite meaningful. They can put forth a brand-differentiating promise that helps color your impression. On the other hand, they...

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