Tasty Twitter Profile Photo
Krispy Kreme doughnuts has a tasty Twitter profile photo for @krispykreme
Genius in its simplicity of bringing the Twitter bird into the hole of the donut, when this pops into my Twitter feed it has a Pavlovian effect. I doubt that Twitter approved this usage of its logo but, since Twitter obviously “gets” social media, I also doubt that Krispy Kreme’s lawyers will be getting any cease and desist letters over identity infringement.
Is your brand’s Twitter profile photo working as hard to connect with your followers as the tweets themselves? If not, take a cue from @KrispyKreme and find a way to simultaneously impart your brand and your socialness.