The Laws Of UX » The S3 Agency

The Laws Of UX

Fitt’s Law, Miller’s Law, the Serial Position Effect. Do you know what lies behind those names? If not, Laws Of UX  is here to shed more light on their meaning. This lovely website explains the ten key maxims that designers can consider when building user interfaces. These maxims are used all the time in the web and digital designs of The S3 Agency.

When most people hear the term UX (User Experience), they immediately have visions of websites or mobile apps running through their head.  In truth, it’s a concept that can be applied to anything from a street lamp to the dishwasher in your kitchen.  User experience encompasses all aspects of the end-user’s interaction with a company, its services, and its products.  In fact some of the laws on the website have been around since the 1930’s. Or even a couple millennia earlier…

Feng Shui:  The Earliest UX

You could trace the beginnings of UX to 4000 BC!  Feng Shui–the ancient Chinese art of spatial arrangement–is all about placing objects in a space. The goal of Feng Shui (translated as “wind and water”) is to maximize the “chi” a.k.a. the flow of energy in a room, building, or even an entire city. It takes into consideration everything from materials, to colors, to layout. Feng Shui provides designers a way to create a more user-friendly, productive space.  What is that, if not a form of UX?

Does your brand have a scientific method to developing the best UX?  If not, you now have something to guide you along.

Walid Elshahed
Walid Elshahed
welshahed@thes3agency.com

Associate Creative Director @ The S3 Agency

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