S3 Launches Rebranding Campaign for Centenary University
“The Future U” Campaign Features Centenary’s Career-Focused Approach to Higher Education
The S3 Agency, announces today the launch of a rebranding campaign for Centenary University, a small private university in Hackettstown, NJ.
Dubbed “The Future U,” this campaign features current Centenary students and their future careers they’re preparing for at the University. Thanks to the Centenary’s focus on constantly evolving majors, their areas of study are in step with emerging trends. “The Future U” campaign is breaking with outdoor, digital, social, and on-campus components.
“The Future U” campaign was developed using The S3 Agency’s Brand Elevation Process. Leveraging data-driven insights, S3 developed a customized branding strategy that fueled the creative campaign concept. Above all, the process involved procuring and analyzing first-hand research to determine what truly sets Centenary University apart.
Rebranding the future
“While there are many reasons that students thrive at Centenary, the University’s ‘X Factor’ was clear,” said Denise Blasevick, CEO of The S3 Agency and Centenary University Alumnus. “Founded in 1867, this educational institution is about more than higher learning. It is about genuinely preparing today’s students for the careers of tomorrow. By constantly monitoring trends and leveraging its small size agility to revise existing curricula and develop new ones in real time, students graduate from Centenary with more than a just a degree. They graduate with a plan to achieve their vision.”
The creative executions feature photos of current students, along with headlines that spell out the future careers they’re preparing for at Centenary. For instance, these included a Future Veterinarian, Future Studio Producer, Future Criminal Investigator, and many others. In a departure from the University’s traditional marketing design, the campaign features various solid-colored backgrounds, upping the modern aesthetic. Therefore, the new tagline boldly appears beneath the Centenary University logo in the form of a URL: TheFutureU.com. Visitors to TheFutureU.com will learn more about Centenary, the “U” that helps students achieve their future careers. They will also learn more about the students in the campaign.
The Future U
In conclusion, “The Future U focuses on providing students the educational experience and skills to serve students in their careers now and as they move forward,” notes Dr. Amy D’Olivo, Associate Provost, Academic Dean, and an Associate Professor of Sociology at Centenary University. “At Centenary students are able to realize the best version of themselves and find success whether it be a first job, obtaining a graduate degree, or a certificate to be more competitive in the current marketplace.”
For more information about Centenary University and “The Future U” campaign, please visit TheFutureU.com.