The S3 Agency's Newest Client Is Pretty Sweet Indeed... » The S3 Agency

The S3 Agency’s Newest Client Is Pretty Sweet Indeed…

The S3 Agency is pleased to sink its teeth into our newest client: Joyfuls, Fair Trade Certified dark chocolate medallions topped with amazing ingredients like pumpkin seeds, coconut, pink Himalayan salt, and more. Joyfuls is the latest snack innovation from Halen Brands. Want to know more? (We know you do!) Here is today’s press release:

Joyfuls Fair Trade Certified Dark Chocolate Medallions offer better-for-you indulgence options for today’s consumer.

Halen Brands Launches JOYFULS™ Fair Trade Certified Dark Chocolate Medallions — Inspired by Old World Europe, With a Modern American Twist
New snack concept reimagines traditional French confections to satisfy consumers’ simultaneous desires for indulgence and healthier living

FAIRFIELD, N.J.–Halen Brands, Inc., the food and beverage brand incubator known for disrupting the better-for-you snack category, today announces the launch of JOYFULS™. JOYFULS™ are rich dark chocolate medallions crafted with 60% cacao then topped with sweet and savory ingredients such as fruit, nuts, seeds and pink Himalayan salt. Inspired by traditional “Mendiants” hand-crafted by French chocolatiers, JOYFULS™ are a sweet and salty treat with a twist. Each delicious bite is happily sourced from Non-GMO Project Verified and Fair Trade Certified ingredients. And every bag of JOYFULS™ features individually wrapped chocolates — for healthier sharing and easier portion control.

JOYFULS™ dark chocolate medallions are launching in the US this summer at mass retailers and grocery stores in three varieties:

• Cranberries, Almonds and Pink Himalayan Salt

• Currants, Pumpkin Seeds and Pink Himalayan Salt

• Toasted Coconut, Almonds and Pink Himalayan Salt

“At Halen Brands, we know that sweets can be a guilty pleasure – and we want to increase the pleasure while dialing down the guilt,” says Vincent James, the creative force behind JOYFULS™. “With JOYFULS™, people can feel good about their indulgence — from the tantalizing taste to the high-quality, properly sourced ingredients to the ability to easily count calories and control portion size. Just the right treat in just the right amount. That is joy. That is JOYFULS™.”

JOYFULS™ dark chocolate medallions range from about 60-70 calories, with a serving size consisting of a satisfying three pieces. Each piece is separately wrapped to help consumers avoid the feel-bad experience of mindlessly reaching into a bag and eating too much without realizing it. The individual wrapping also allows people to take JOYFULS™ on the go – so they can experience a little joy whenever and wherever they wish.

Marking Halen Brands’ entry into the fast-growing premium chocolate segment, JOYFULS™ translates the artisanal hand-crafted process of French chocolatiers into an individually packaged portion control item people can really enjoy eating in just the right amount.

JOYFULS™ dark chocolate medallions are available in three varieties at fine retailers including Wegmans, Kings, ShopRite, Mariano’s, Roundy’s, Fresh Market, Hy-Vee and Central Market in 4-ounce bags ($4.99-$5.49 MSRP).

For more information on JOYFULS™, the individually wrapped dark chocolate medallions that satisfy consumers’ cravings for non-guilty indulgence, visit joyfuls.com.

About Halen Brand’s Inc.

Halen Brands, Inc., founded in 2015, is a privately held operating company focused on the food and beverage industry. Current investments include OWYN™, From The Ground Up™, Joyfuls™, Chef’s Cut Real Jerky and CORE Hydration. Company executives also played a key role in formulating and bringing to market Mamma Says Biscotti, Inc. and Sensible Portions Veggie Straws, as well as investing and partnering with Party-Tizers Dippin’ Chips, Mrs. Thinster’s, Rickland Orchards and SkinnyPop Popcorn. For more information on Halen Brands, visit halenbrands.com.

Denise Blasevick
Denise Blasevick
dblasevick@thes3agency.com

CEO @The S3 Agency

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