TOMS Taps Consumer Psyche, Ties In With #SharkWeek
TOMS (the awesome “buy a pair, we give a pair to someone in need” shoe company) is tapping into #SharkWeek (the awesome “let’s all learn about creatures most of us fear so that those of us who have forgotten about the movie Jaws will have new reasons to be scared to swim in the ocean” program phenomenon that airs on Discovery Channel) by introducing SharkWeek Shoes:
$5 from each pair sold will be donated to Oceana, the largest ocean conservation organization in the world. Plus, for each pair purchased, a child in need will get a pair of shoes. What a brilliant way to get TOMS into the news, and into the consumer psyche, with a connection that is relevant, fun and meaningful. Who knew a promotion involving Shark Week could be so feel good?!
Details: http://bit.ly/12Ggg8o (And don’t forget: Shark Week 2013 starts on August 4!)
~ @AdvertGirl (aka Denise Blasevick, CEO, The S3 Agency)