When Your Brand Name Is Good Earth…
You’ve Got a Certain Responsibility to Live Up to your Brand Name
Good Earth Tea. Great tea. Great name. And with that name comes great responsibility.
Fortunately for us, we have the pleasure of helping this awesome artisanal tea brand live up to its name. Especially with Earth Day just around the corner.
While we can’t divulge any upcoming communications programming, here is our latest Good Earth message: a social media video that encourages people to decrease their carbon “foodprint.”
Why am I sharing a single social media post? Because a brand ethos isn’t limited to major multi-million dollar campaigns. It stems from the way a brand expresses itself every day – in even the smallest of ways.
We created this video as a consumer touchpoint along the brand path, one that can engage people with simple reminders about how we all can help keep our good earth, well, good. (Of course, making tea at home and putting it in a travel mug > buying tea in a disposable styrofoam cup topped with a plastic lid!)
It’s the daily choices we make that define how we live our lives. That holds true for brands, too.