Who Wore It Best? ZO2 or Overwatch?
Earlier this May, Big Baller Brand (BBB), brainchild of father-agent LaVar Ball, debuted the ZO2 sneaker – much to the delight of meme merchants and e-haters everywhere. The signature sneaker of 2017 NBA Draft-eligible Lonzo Ball is BBB’s first foray into the ultra-competitive athletic footwear domain, and its $495 price tag brought jeers, sneers, and uproarious laughter from the Twittersphere.
The elder Ball, always the lightning rod for criticism towards his brand and son, eloquently retorted, “If you can’t afford the ZO2’s [sic], you’re NOT a BIG BALLER.” We, the Internet and I, reveled in our smug satisfaction that can only be achieved from watching a Twitter Mob work a public figure into a tizzy. But a question remained in the headspace of this avid logo nit-picker: did LaVar Ball and BBB plagiarize Overwatch?
For those of you with social lives, Overwatch is a team-based first-person shooter game that’s celebrating its one-year anniversary at the time of writing. It’s wildly successful, with over 30 million players across the globe. And its logo is instantly recognizable. The Overwatch emblem has found a home on damn near every tchotchke and knick-knack, whether in Hot Topic, Etsy, or countless over fan art sites. It’s so recognizable, in fact, that it’s ALL I can see when I look at the ZO2 logo. The ZO2 logo looks like a third-party app developed for Overwatch that’s going to upload some malicious Trojan.
Regardless of which you believe is better, the similarity is uncanny, and for BBB to overlook the Overwatch logo after the game had been on the market for almost a year is pretty damning. One could argue that the overlap between athletic shoes and luminescent gamers who’ve never worn running shoes is minimal, but both die-hard gamers and sneakerheads have mammoth footprints online. Was it intentional? Unlikely. It’s just another goofy gaff for LaVar Ball and co. Seems to be Big Baller Brand’s M.O.