Brand Discovery
Brand System Design
Brand Guidelines
Website Design & Development
Private equity-backed Fulcrum Collaborations had outgrown its dual-brand structure. S3 developed a cohesive brand system built around its flagship platform, MCIM – one global identity now supporting expansion across 90+ countries.
PE-backed tech company Fulcrum Collaborations was growing fast, with awareness building for both the corporate brand and its flagship SaaS product, MCIM (Mission Critical Information Management). Fulcrum needed a unified, scalable brand – and a bold new website to define it.
MCIM had more brand equity than Fulcrum – so the company went all in on the name. Discovery also clarified the positioning: the only platform built exclusively for mission-critical data centers, where failure is not an option. That brand had to project rigor, decisiveness, and stability under pressure.
S3 led a refined evolution of the existing visual identity – to retain visual equity while transforming impact. The new brand system is strong, sophisticated, and tech-forward, reflecting their precise and proof-driven tone of voice. And the new website we created clearly identifies MCIM’s capabilities and core audiences, leaving no doubt about its strength as an industry leader.
Translated insights and messaging into a distinct, data-centric brand system.
Enabled consistency and scale with clear, actionable brand guidelines.
Immediate improvement in leads and market reaction.
“S3 came highly recommended, and it’s easy to see why. In S3’s team, we had a great partner that not only delivered world-class advice, work, and support, but a team that kept our project on-track and on-time despite a very tight timeline. In the end, our new look, feel, messaging, and website are infinitely better and we’re seeing improvement in leads and the reaction from the market. I’d absolutely recommend S3.”
Greg Richards
Chief Marketing Officer, MCIM
