Ecommerce Strategy
Website Development & Maintenance
Search Engine Optimization
User Journey Mapping
Email Marketing Strategy & Execution
CRM Journey
S3 has been one of Rao’s Homemade’s strategic agency partners since 2020 – building and managing the website, SEO strategy, and email campaigns for one of the fastest-growing premium food brands in the country. Sales grew 175% during the partnership. Then Campbell’s acquired Rao’s – and kept S3 on.
Rao’s Homemade needs no help creating award-winning sauces, pastas, and soups. But the website wasn’t ranking high enough in organic search, and the brand’s digital experience didn’t match the loyalty it had already earned.
Rao’s isn’t another jar of sauce. It’s born of a legendary restaurant’s expertise, and the taste lives up to the legend. (That’s why people pay a premium for it.) The digital experience had to prove that expertise – which happens to be exactly what search rewards.
S3 built a new website, complete with review syndication, product locators, and retail services. We created “Sauce 101”, a destination webpage showcasing Rao’s saucy genius. And we designed and executed an ongoing, brand-first, multi-year email campaign to continue to grow the Rao’s fan base.
“We couldn’t be happier with our partnership with S3. For many years, they have been instrumental in supporting so many facets of Raos.com. They consistently exceed expectations as a collaborative and innovative team, bringing forward top notch ideas and insightful recommendations, along with comprehensive recaps of their work and the results achieved. They are always so dependable and accountable, swift to thoroughly address any issues or needs that arise. On a personal level, the team is an absolute delight to work with and makes every interaction enjoyable – a rare combination of high-caliber expertise and professionalism, paired with genuine kindness. We are profoundly grateful for their exceptional support and dedication over the years – they truly set the gold standard!”
Jillian Fortin
Sr. eCommerce Customer Sales Lead,
Campbell’s Distinctive Brands