Creating a Tasty Online Experience

Rao’s Homemade

Ecommerce Strategy

Website Development & Maintenance

Search Engine Optimization

User Journey Mapping

Email Marketing Strategy & Execution

CRM Journey

Impact Snapshot

S3 has been one of Rao’s Homemade’s strategic agency partners since 2020 – building and managing the website, SEO strategy, and email campaigns for one of the fastest-growing premium food brands in the country. Sales grew 175% during the partnership. Then Campbell’s acquired Rao’s – and kept S3 on.

The challenge:
show up online the way Rao's shows up on shelves.

Rao’s Homemade needs no help creating award-winning sauces, pastas, and soups. But the website wasn’t ranking high enough in organic search, and the brand’s digital experience didn’t match the loyalty it had already earned.

Insight

Rao’s isn’t another jar of sauce. It’s born of a legendary restaurant’s expertise, and the taste lives up to the legend. (That’s why people pay a premium for it.) The digital experience had to prove that expertise – which happens to be exactly what search rewards.

Action

S3 built a new website, complete with review syndication, product locators, and retail services. We created “Sauce 101”, a destination webpage showcasing Rao’s saucy genius. And we designed and executed an ongoing, brand-first, multi-year email campaign to continue to grow the Rao’s fan base.

Rao's Website

Results

+ 0 %
email open rate – more than double industry benchmarks
+ 0 %
sales growth since the start of our partnership in 2020

“We couldn’t be happier with our partnership with S3. For many years, they have been instrumental in supporting so many facets of Raos.com. They consistently exceed expectations as a collaborative and innovative team, bringing forward top notch ideas and insightful recommendations, along with comprehensive recaps of their work and the results achieved. They are always so dependable and accountable, swift to thoroughly address any issues or needs that arise. On a personal level, the team is an absolute delight to work with and makes every interaction enjoyable – a rare combination of high-caliber expertise and professionalism, paired with genuine kindness. We are profoundly grateful for their exceptional support and dedication over the years – they truly set the gold standard!”

Jillian Fortin
Sr. eCommerce Customer Sales Lead,
Campbell’s Distinctive Brands

Rao's Emails

DIFFERENTIATED WORK.
REAL RESULTS.

Ready to make a splash?