Event Branding
Communications Strategy
Executive Deck Development
Email Journey
Invitations
On-site Materials
Website
App Direction / Content
Robb Report entrusted The S3 Agency with a formidable assignment: compel some of the world’s most influential people to attend the grand opening of a new private island in the Red Sea. Attendance exceeded goals by more than 50%, with royalty, billionaires, and global celebrities among the guests.
Robb Report, the arbiter of luxury lifestyles, was producing one of the most exclusive events in history: the grand opening of Sindalah, an island purpose-built for unparalleled luxury in the Red Sea.
The grand opening of Sindalah represented something greater. This event would launch the Red Sea as an international yachting destination for the first time in modern history. Attendees wouldn’t just be guests; they’d be the first ever to drop anchor there.
Serving as an extension of the Robb Report team, S3 built a personalized communications strategy that made every touchpoint as singular as the destination – invitations, password-protected websites, email journeys, yacht and on-island communications, the event app, and so much more.
Exceeded event attendance goals by more than
VVIP guest satisfaction survey results through the roof
Made history: first yachting event of its kind in the Red Sea
“To provide the refined marketing expertise and deep level of support that was needed for this historic launch, S3 immediately made themselves part of our team – and continued at that level all the way through event completion. With so many moving parts for an event of this magnitude, that level of same-side interaction was critical to ensuring our success.”
Cristina Cheever
Former SVP RR1 & Live Media – Robb Report
